What is Link Profile

Brief Description Of Link Profile

A prospect calls up and asks you to “do this search engine optimization thing” for their website. After checking their website against identified keywords and the competition, you check their link profile, only to find no links (or very few of them).

For whatever reason – whether it’s due to the website being brand new or having never been marketed – these guys are starting from scratch. But they want rankings now and SEO is the hot topic for the CEO/owner/whoever.

The best advice you can give these people is to slow down and be prudent.

In this process, Google – especially – has put quite a bit of emphasis on trying to rank “big brand” websites. There’s a lot of debate on how this is determined, exactly, but one major factor is a website’s link profile.

A link profile is made up of:

• The types of links to your website (sources such as directories, forums, news articles, press releases, social, etc. ).
• How these links were acquired (all at once, or slowly/steadily over time).
• The anchor text (words used) in those links (perhaps the most important piece).

For any website just beginning to build its link profile – sites with no/few backlinks – it’s important to establish a sound foundation of links.

Another way to get things off the ground is to send press releases with links to their website and use their company name in the anchor text of these links.

Above all, especially for a new website, it’s important to create great content that is link worthy, says link building specialist David McBee.

Too often, companies simply don’t have the patience to wait things out and let things “naturally” build. For example, this Warrior Forum post is from someone who was nailed for “unnatural” link building because he built links a bit too quickly.

Websites, especially recently, are being hit for being aggressive with their anchor text use for their backlinks. As with many things in SEO, opinions will vary, but many would tell you that you would want a minimum of 35 percent of your backlinks to be links using your domain name/URL or some other “branded” link text. In fact, you might find that many of the top performing websites contain 50-80 percent “branded” anchor text.

McBee notes that it’s important to take your time and grow your links a “reasonable” percentage month after month after month.

Paid links still work. However, this doesn’t mean you should go out tomorrow and buy 20,000 links.That’s not natural. And, chances are, if you’re buying links, you’re going to get too aggressive on your anchor text.

If you want to do well in Google today (and I dare say, in the future), you need to have a “natural” looking link profile, with loads of branded anchor text links, from many sources, linking to your home page and to deeper pages (blog posts? ), built up over time.

Once your website is established as a “big brand” in the eyes of the search engines (a deep website with loads of pages filled with unique/good content and lots of branded links), then you can consider adding some keyword-rich anchor text links pointing to your home page or specific pages to get a top position on otherwise competitive keywords.

Truth told, they are a decent result (they do sell all of these products) but without a little SEO/link building help, they wouldn’t be in these positions. They earned it by building a big brand, and taking advantage of that big brand to sprinkle in just enough keyword-rich links to earn these positions.

Home Depot: More Linking, More Ranking

You can see a copy of this email here.

Now, there is absolutely nothing wrong with asking partners and/or vendors to link to your website, and even to encourage them to link in a certain manner – I might suggest that you’d want to mix up the anchor text use and, depending on the amount of authority (links) that you have built up, you may want to continue to use branded anchor text.

• Linking to The Home Depot website will benefit our business partners by increasing the page authority of your website.

You should never hide a link.

My point in sharing this is that even those authoritative websites are working on anchor-text-rich, deep linking, because they have earned the authority that allows them to do this, more than most. Don’t know why they focused specifically on this page…Home Depot ranks No.

Everyone’s link building plan should be unique to a website’s individual situation. For example, a website may already have the authority needed, so perhaps internal linking would be a bigger priority. For a website starting from scratch (just bought the domain last week), it’s important to lay a sound foundation (branded links from quality sources, spread out over time).

Panda And Penguin Projected Black Hat SEO Plan

Panda And Penguin Projected Black Hat SEO Plan

This kind of SEO based on Different Theory. don't use your main or money site for the backlink positioning. rather than that everything is same. you have to make different dummy site depending on the keyword or keywords. each dummy site will contain different keywords. and you have to target 1 month time frame. it will take any black hat expert 21-30 days to get top rank for your dummy site. after 30 days it will get ranking and it will stay there for 3 weeks at best. so each month you have buy new domains and keep working on it to keep your traffic to the main website.

now the main point people make mistakes. they don't regularly work on those dummy site. you have to work on them regularly and use different method to drive traffic to your main website.

few company goes crazy and use this method madly and over do it. remember that it will only cause you problem in future. so company makes more than 50-100 dummy site at the same time this will cause you many many problem.

for an example of this method in simple way you have a offer of "Tittle Loan" in your main website. then you will pick dummy site domain something like below:

1. www.tittle-loan.net
2. www.tittle-loans.co.uk
3. www.tittle-laons.us


For More Info You Can Contact With Black Hat SEO Experts

Google Penguin Recovery Case Study - What Type of Mistake A SEO Worker Can Do

As we continued our analysis, we discovered that the majority of the links pointing to CBAC were spam. A common problem.

• The whole website was being run on HTTPS instead of HTTP. HTTPS doesn’t inherently damage SEO, but the encryption process does put extra load on the servers. This is an increasingly common problem as more people use mobile devices, which have slower connections. However, it’s not mission critical by any means.

• We found a large number of nofollow links from blog comments. This wouldn’t be bad, except that the comments had sloppy text, and the links contained exact match anchor text.A huge number of links with exact match anchor text signals creates an obvious footprint, nofollow or not. This taints the entire link profile and makes it more likely to be flagged.

• The majority of their followed links contained exact match anchor text. It didn’t matter where the links were coming from. The sheer quantity of links containing exact match anchor text is a dead giveaway that the links were created artificially. Since the anchor text wasn’t branded, it was also clear that these links were created by their previous SEO only to influence search results.

• We identified several paid listings in directories.

• We found several links from free directories. Directories themselves aren’t necessarily a bad place to get links, but when they make up a large portion of your link profile, and they aren’t the kind of directories that people actually use to find things, they start to become risky. Around the time that Penguin hit the landscape, Google had banned and penalized multiple directory websites that contained spam or junk links. These were undoubtedly playing a part.

• A large portion of the links were coming from article directories. Using article directories alone isn’t enough to get you penalized, but we’ve never found them to be a source of useful SEO value. The links that they had obtained from these directories were almost entirely exact match. The sheer quantity of links from article directories combined with this fact was undoubtedly sending a red flag to Google.

• While CBAC had put in quite a bit of effort to remove low quality links, there were still quite a few links left behind that we felt should have been removed.In particular, a massive proportion of the links were coming from blog comments. Again, the links were exact match. The comments were clearly, automated. We saw links coming from Japanese blogs, and containing English content. The data trail was overwhelming.

• Finally, we found several links coming from pages and sites that weren’t even tangentially related to the subject of their website. This isn’t always bad, but it’s only justifiable if the audience is huge. In this case, it was quite clear that these irrelevant links were coming from sites that were not sending traffic at all, let alone relevant traffic. This sends a surefire signal to Google, and places your site at great risk.