How PR Affects SEO
In the old days of SEO, the impact of PR on page rankings was rather
straightforward: It was all about building links. A good PR strategy
centered around the goal of enticing just about anyone on the web to
link to the company's site and/or press release.
Today's campaigns are in large part much more complex, thanks to Google's ever-evolving algorithms.
The current reality is that Google cares about the quality of content
and credibility over a sheer volume of links and keywords. PR strategies
must now cleverly incorporate the social stratosphere as well, leaving
the two departments of SEO and Public Relations in a prime place to work
together.
Successful SEO revolves around stellar content, and successful PR
equates to an enviable network. Since SEO needs that network to thrive
and PR needs great content to have something to crow about, the marriage
of these two disciplines is now a no-brainer.
